Tuesday, August 24th, 2010 at
2:15 pm
Agenda Items:
1. Client Process
2. Client Survey
3. What’s Next
4. Thanks
1. Client Process - Showed a small flowchart of the initial client prospect list-building process.
At least one proven way to do it, that is. There are many more. But no need to over-complicate things. Simpler is better.
2. Client Survey - Showed a small survey he had created using a Wordpress plugin. Suggested using such a survey to help segmet our lists into subniches, for better targeting of
small ads.
A way our visitor’s answers would automatically trigger the next page(s) that shows, with the final page and optin form directing to the appropriate, super-segmented list is the end
goal.
Showed a multi-page layout graphic of how the whole process should work.
3. What’s Next - The same short assignment as last week if you haven’t tried it already: enter or import some clients into ALG if you haven’t already and then select at least 10
of them and do a mail merge procedure.
4. Thanks - Thanks to all for attending. Until next week…
Sunday, August 15th, 2010 at
4:34 pm
Agenda Items:
1. Client Process
2. Review Video
3. Client Interview
4. What’s Next
5. Thanks
1. Client Process - Focused this meeting on acquiring new clients, the sequence of events and the tools at our disposal.
2. Review Video - Played the video that {FIRST_NAME} and Kerry wrote the script for and {FIRST_NAME} had made at iFlashVideo to share with the group.
Since this video mentions the possibility of free trial leads, we’ll probably need another video that doesn’t make that offer.
3. Client Interview - Went over the interview sheet he had and asked for feedback on it from the attendees. There were a few suggestions about the questions and quite a bit of
discussion about the whole process.
4. What’s Next - The same short assignment as last week if you haven’t tried it already: enter or import some clients into ALG if you haven’t already and then select at least 10 of them and do a mail merge procedure.
5. Thanks - Thanks to all for attending. Until next week…
Friday, August 6th, 2010 at
1:28 pm
Agenda Items:
1. Support Documents
2. Client Contact
3. Client Site Optin
4. What’s Next
5. Thanks
1. Support Documents - Phil changed the button labeled “Import Templates” to “Support Documents” in the main ALG control panel.
2. Client Contact - Within the Support Documents section there are now links for two new documents – the client contact letter and the client follow-up script.
These can be downloaded and changed as desired to achieve the maximum impact.
3. Client Site Optin - This involved a lot of chat discussion about how to structure the financial end of our business to get clients to “opt-in” to paying us.
Most attendees agreed that getting payment and an agreement signed upfront is better than trying to chase clients for payment after initial leads – either free or discounted - are delivered.
Phil went over the entire client contact letter and also how to select the niche and clients and then download the contact letter for mail merge.
4. What’s Next - A short assignment for this week is to enter or import some clients into ALG if you haven’t already and then select at least 10 of them and do a mail merge
procedure.
5. Thanks - Thanks to all for attending. Until next week…
Friday, July 30th, 2010 at
1:03 pm
Agenda:
1. Revenue Models
2. Thanks
1. Revenue Models - This meeting went over four different ways we might monetize our business. Phil went over how each works and showed the pros and cons of each.
1a. Pay Per Exclusive Lead - This is probably the most preferred way to sell individual leads – both from the client’s perspective as well as from ours, financially speaking.
1b. Pay Per Shared Lead - This method may be best for companies with either distinct differences in what they offer from their competitors or those with well-established
marketing departments who can deal with competition.
1c. Share-In-Profits Leads - Another possibility to be used. Probably would work best with high-end products and services, like real estate.
1d. Pay For Exclusive Territory - A way to ensure exclusivity to our clients. Probably use a setup fee and then monthly maintenence fee to ensure exclusivity.
Each of these methods are fully flexible to the members. It’s up to each of us to decide how we want to structure our businesses.
And also, we certainly aren’t limited to these four models. There are many other ways to monetize traffic and leads. These just seem to conform best to the ALG system at the moment.
Just keep in mind that proper research of the niche and potential clients will be greatly helpful in determining the best model to use.
Phil showed us a revised client contact intro letter and said he’d make it available to us all.
2. Thanks - Thanks to all for attending. Until next week…
Friday, July 23rd, 2010 at
5:23 pm
Agenda Items:
1a. ALG Overview – The Pieces
1b. ALG Overview – System Setup
1c. ALG Overview – Capture Process
2. A Personal Message
3. Thanks
This was a broad overview of the entire ALG system. There were quite a few screenshots, but not a lot of drill-down into the details, since those have been continuously covered throughout our meetings.
1a. ALG Overview – The Pieces - The three main peices are: ALG itself, the client business lead/login site and the niche-specific lead capture site.
Phil briefly went over each.
1b. ALG Overview – System Setup - Went over the steps of setting up the system: 1 – Enter a niche; 2 – Enter the clients; 3 – Enter/create a blog; and 4 – Generate a lead page/URL.
Briefly went over the various billing and delivery options.
Described how client sites are normal blogs with the client functionality enabled through a single custom ALG plugin.
Lead capture blogs require four custom ALG pugins to properly integrate with ALG and Aweber. Client login pages are created through the Blog Manager section in ALG.
1c. ALG Overview – Capture Process – Briefly overviewed the lead capture process.
2. A Personal Message - Phil ended the meeting by talking about how he, Janet and Kerry were working on ways to outsource many of the tasks and make heavy use of templates and automation to make all of our jobs easier. More to follow on this.
3. Thanks - Thanks to all for attending. Until next week…