Prelaunch Webinar Minutes – 26 Mar 09
Agenda:
1. Pre-meeting video
2. Status Report & Site Update
3. ALG Link Types
4. ALG Conversion Tracking
5. Phil’s Rant
6. What’s Next
1. Pre-meeting video – Was a demo of the updated functionality of the lead capture process and what is able to be passed from one page to another. Also, how emailed links to leads are appended with personalized information that takes them to a page where a personalized PDF report has been assembled on the fly.
Also, after submitting the second form, the new thank you page now includes the option to use an Amazon widget to offer additional products. This was discussed further during the meeting.
2. Status Report & Site Update – Demo’d the page-by-page lead capture process, to include personalized PDF report. Demo’d how the built-in PPC Campaign Manager works & passes custom information through to the pages.
3. ALG Link Types – The added PPC functionality also includes the option of selecting the link type you want to track. These include not just PPC networks, but also article links.
4. ALG Conversion Tracking – Showed the bulk upload features that allow for fast campaign creation, uploading to the site (MSN, Google, Yahoo) and conversion tracking down to the keyword. The tracking system tracks all traffic sources and allows for all match types.
5. Phil’s Rant – One week till launch – keep going! Let’s work together to ensure we all succeed. Phil said he would be our accountability partner to “make us” get up and running.
6. What’s Next – We’re launching on Friday, April 3rd. Also, another new feature has been added – page rotation. More to follow on this addition.
Brief discussion. Meeting ended.