Prelaunch Webinar Minutes – 23 Apr 09
AGENDA:
1. Remaining Setup Details
2. Locating Clients
3. Client Profile Changes
4. Comparative Market Research
5. Site Update
6. Link Demo
7. What’s Next
1. Remaining Setup Details – Phil went over the steps of setting up the WP Forms Manager plugin with the proper info from our Aweber account.
He instructed that users must first create a list in Aweber.
Then, using the custom fields already entered into the WP Forms Manager plugin as a guide, create the same custom fields for that new list’s form in Aweber.
Once that is done, import both the list name and the form ID (found in the html source code of the form) into the appropriate fields in the WP Forms Manager plugin.
Finally, users must also ensure that the corresponding lead page number from their ALG account is entered into the appropriate field in the plugin.
In other words, it is the WP Forms Manager plugin that allows for sychronization of the three interfaces – ALG, Aweber and Wordpress.
So, completing the required fields completely and accurately is super-critical to the whole lead generation process!
2. Locating Clients – If you haven’t tried it already, use Google maps to locate potential clients via geographical location.
3. Client Profile Changes – Phil updated ALG to increase the amount of information users can input on clients. New additional fields are regarding whether clients advertise on:
TV, Newspaper, Magazines, and/or PPC.
4. Comparative Market Research – Research is being done on how dentists generate new patients and how much it costs them. We want to use this data as a means to provide lead costing comparisons to potential clients. Methods evaluated will include those listed above in item #3.
5. Site Update – Phil went through and updated everyone’s blogs. Also, the text on the optin forms is now customizable.
6. Link Demo – Showed how a personalized email link looks before being sent and how it looks in the recipient’s email box. It automatically passes-through specific information to the web page, making the page highly customized and personalized.
7. What’s Next -
Phil to do:
- Shared autoresponder message with custom link structure
- Keyword list – via Market Samurai
Members to do:
- Google accounts setup (Adwords and Adsense)
- Aweber lists and forms done (two each)
- Keywords research (expanded list, long tail)
- Clients list (at least 20 potential clients)
- Identify and sign-up for backend monetization sources