Agenda Items:

1. SEO and Traffic Report For NH-Dental Blog
2. Forms Update

1. SEO and Traffic Report – Phil showed the SEO results he has gotten from his dental blog by submitting articles.

He also showed his Google analytics stats as a result of achieving first page ranking on Google.

It’s obvious that with just a little SEO work in the right areas, Wordpress blogs can rank very highly in search engine results.  Thereby providing us with free traffic, free leads and essentially, free money from our clients.

2. Forms Update – Phil gave a brief overview of the changes in how forms will be managed.

Eventually, having a way to simply copy and paste Aweber form code into the ALG system or WP Forms Plugin will allow for much faster form creation, editing and uploading.

Also, Phil tweaked the code to have mis-filled or un-filled fields turn red, so as to alert the lead of the error(s).

Short meeting today – that’s all till next week!

Agenda Items:

1. Wordpress Plugin
2. Forms Update
3. What’s Next?

1. Wordpress Plugin – Phil is making progress on the new forms plugin he’s working on.

It uses no Javascript, which can be blocked by some people.

It will essentially make forms “smarter”. All forms will be centralized in ALG.

Phil is going to offer the plugin to the Wordpress community as a free download.

To register and use it, folks will have to become members of ALG.

Clearly, this will increase visibility, traffic and membership for ALG.

2. Forms Update – Forms are now enabled with custom, user-defined error messages for

inaccurate or incomplete data entry. As mentioned earlier, if the Javascript is not being

used to pop-up an error message, another method must be implemented.

Phil went over the changes he made in the form code to enable proper functionality between

Aweber, Wordpress and ALG without Javascript.

He showed an example of how the three basic form code snippets –

label, input box and error message – affect the look and functionality of the form.

3. What’s Next – Phil went over a new option he’s working on that will present newly confirmed leads

with an immediate choice of one or more clients right on the thank you page .

Depending on the niche and the urgency of the lead, this might be an excellent way

to quickly “cash-in” the lead.

We could also include links, coupons/discount codes & contact info to the selected clients in the PDF they download.

And provide them with that info via email/personalized blog post follow-up, as well.

Group discussion about other monetization models began. One possibility is to pre-establish

ALG accounts for prospective clients.

Then, either pre-load their accounts with a few trial leads, or ask them to login to their new

account and activate their request for some trial leads. Or some other similar version.

The most difficult part may be getting prospective clients to respond to our offer in the first place.

Some testing of approaches will be necessary, i.e. cold calling, email, PPC, Craigslist/Kijiji, postal mail, etc. More to follow.

Agenda Items:

1.  Foreclosure Project Update
2.  Make Some Money
3.  Phil’s Rant / What’s Next?
4.  Thanks

1.  Foreclosure Project Update – Phil, {FIRST_NAME}, David and Brandon (LIFE rep) met on 30 July to go over the compensation plan.

The plan was well laid out and presented two options one may select to approach the LIFE opportunity.  Further discussions will follow, to include further defining ALG member’s role.

2.  Make Some Money – Cashing-in on your blog pre or post lead gen, can be as easy as: Identify products related to your niche, post private, keyword-driven content to your blog and then broadcast a brief notice email message and personalized link to the blog entry.

Phil showed a screenshot of the Clickbank Marketplace and decribed how to use it to search for related products you can affiliate with.  Explained briefly how to select a product and
generate your hoplink.

The next topic was on various Wordpress plugins that allow you to add contextual links to related products within your blog posts.

At the last meeting it was suggested that we all come up with a list of tools and services we use to make our lives easier.  And since there are various plugins that generate contextual
affiliate links, getting ALG member’s inputs on WP plugins alone (particularly monetization plugins) would be a great place to start.

Phil demo’d how to create the so-called “money posts” on the blog, including using your own name as the “token” for personalization. Also how to make the posts private.

He then showed how to link the personalized message within Aweber and set up the system to broadcast.

To broadcast correctly, you must ONLY use this field:  {!custom first_name}

3.  Phil’s Rant / What’s Next – Search Clickbank and other networks to find products related to your niche.  Write the articles and post them on your blog as private, using the
personalization token (your name).  Then, write one or more brief email messages and insert the special link to your blog post(s). The more of these posts you create, the more automated “salespeople” you can have working for you 24/7.

Phil also spoke about un upcoming feature that will allow us to set ALG to rotate or distribute leads to more than one client.

The thought is that if more than one client is getting a lead, they will be more likely to act quickly and hone their marketing skills to make that lead a customer.

Of course, shared leads will probably have to be priced at wholesale, rather than retail.

But, if you normally sell an exclusive lead for $25, and you sell non-exclusive leads to two clients for only $15 each, you’ll make more and have a more stable business with the wholesale model.

Time – and testing for each niche – will tell.

4.  Thanks – As always, thanks for coming and moving forward with ALG.

Agenda Items:

1.  Foreclosure Project Update
2.  Free Traffic / Article Marketing
3.  Phil’s Rant / What’s Next?
4.  Thanks

1.  Foreclosure Project Update – The team will meet tomorrow AM to discuss the comp plan, progress, etc.

2.  Free Traffic / Article Marketing – Phil went over a 21-day article marketing strategy that drips content and builds backlinks with primary and secondary keywords.

The basic steps are to create 21 unique articles out of at least one primary and one secondary keyword each.  Then, submit one article per day to Ezine Articles.com, using the bio box to contextually link back to your site.

Phil demo’d an example of an excellent bio box in an existing Ezine Articles article.  Emphasized the use of contextual linking – that preferably changes from one article/bio box to
another.

Briefly went over the various places to outsource content generation – Odesk, CraigsList, Philipines, etc.

Showed a screenshot of CraigsList front page directory. To hire a writer, the best place to go is to the “Jobs” category and to the “Writing/Editing” section.

3.  Phil’s Rant / What’s Next – Send out written letters by postal mail to prospective clients you’ve hand-selected.  Offer a free trial of 3 to 5 leads.  After that, charge approx. $25
(or more) per lead.

4.  Thanks – Phil thanked all for attending and apologized for not being 100% after his illness and now during his mother’s situation.