Archive for January, 2010

Pre-Launch Webinar Minutes – 28 Jan 10


Agenda Items:

1.  Identifying Clients

2.  Lead Costing

3.  Lead Rules

4.  Lead Distribution

5.  What’s Coming Next / Phil’s Rant & To-Do List / Thanks

1.  Identifying Clients - Phil demo’d via screeenshot how to use Google maps to identify potential clients.

He showed how to extract contact info of potential clients through the map listings.  He also showed how the same function can be applied to zip code searches too.

2.  Lead Costing - Briefly touched on a couple of settings in the Niche details screen for shared lead pricing.

The principle behind shared leads once again, is: take the cost to generate a lead (via whatever method you choose) and the subtract that amount from the price you can charge for the lead, times the number of clients you can sell the lead to.

Using shared leads, you can charge less for each lead, which makes it more appealing to the clients who buy them, while you still reap full value for each lead.

3.  Lead Rules - Phil spent the majority of time on this subject.  He demo’d various screens and settings, including the Niche tab and the Rule tab.

He showed how zip code input by the lead, rather than using the drop-down menu with pre-filled locations, will be better all around. He also showed how to use zip codes in the Rules
section.

4.  Lead Distribution - Showed the successful delivery of a lead to two different clients within the ALG interface as well as various settings to adjust how this works.

5.  What’s Coming Next / Phil’s Rant & To-Do List / Thanks - The product Phil has proposed and has started on, Insider Lead Generation Secrets, was discussed further.  As was possible options for collaborating on the creation of the product.

At this point, the slides ended, but discussion of a few issues continued for another 15 minutes or so.

Thanks,

Till next week…

Pre-Launch Webinar Minutes – 21 Jan 10

Agenda Items:

1.  Capture Process – Steps and Setup

2.  What’s Coming Next / Phil’s Rant & To-Do List / Thanks

NOTE: There were technical difficulties part way into the presentation as well as at the very end.  There is about a two minute period where the presentation is inturrupted, but it picks back up after that. The end is also cut short by a minute or two.  Sorry for the inconvenience, you know how technology can be…

1. Capture Process – Steps and Setup

The goal for the ALG system is to have almost totally automatic lead qualification and delivery.  We are essentially there now.

STEPS:

Lead Captured: Leads are stored in the Lead Blog, ALG and Aweber.

Client Delivery: When the prospective client clicks on the link within the confirmation message, they are directed to the download page simultaneously with becoming a client.

Member Message: Unless set to the off position, the ALG member will receive an email notice of each new optin.

SETUP:

Phil went over the various settings within ALG for blog publishing and capture page selection.

The Capture Pages list is available from within the Blog Lead Page list.

He also showed the Aweber interface and spoke about the two new required Custom Fields that we’ll need to add: leadpage_id and dp. DP stands for download page.

These two custom fields work in conjunction with the unique_id field to ensure all systems work properly with each other.

Of course, the first_name, last_name and email fields are really all that are necessary to capture leads, but by using all of them together, the full power of the synergy between ALG,
Wordpress and Aweber can be realized.

2.  What’s Coming Next / Phil’s Rant & To-Do List / Thanks

Phil updated the custom PDF plugin he created.  It now has a dropdown menu that allows members to choose between five content sources for the delivery PDF – PDF, HTML, pages, posts and categories.

The product Phil has proposed and has started on, Insider Lead Generation Secrets, was discussed further.  As was possible options for collaborating on the creation of the product.

Dropbox.com was proposed for central storage and sharing and Google docs was suggested for mass, on-the-fly editing of the document.  More to follow as things develop.

Lost audio at this point, so had to end the webinar.

Till next week…

Pre-Launch Webinar Minutes – 14 Jan 10

Agenda Items:

1.  Trial Leads – Components & Configuration

2.  What’s Coming Next / Phil’s Rant & To-Do List / Thanks

1. Trial Leads – Components & Configuration - Phil went over the trial leads process.

He covered the three lead capture components: Captured, Stored & Sent via blog email.

He went over the configuration settings for trial leads within the Client Status screen.

He also reviewed the newest changes to the Blog Manager: Blog Type and Client Blog.

2.  What’s Coming Next / Phil’s Rant & To-Do List / Thanks -

A. The product Phil has proposed and has started on, Insider Lead Generation Secrets, was discussed further.

Phil outlined the premise behind the product.  In essence, it will be a compilation of various effective lead generation techniques and tutorials contributed by ALG members (and maybe others?).

It will be a joint effort as a team (we’ve come this far…) and will be able to be branded/linked to us individually.  It will be sold through Clickbank, initially.

The major end purpose of this product is to lead up to, compliment and promote the whole “ALG Engine” as the foundation for any successful lead gen business.

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{FIRST_NAME} is now able to upload the videos of these webinars to the member’s blog, so the minutes will probably be much more concise overviews in the future.

Hopefully, the combination of written minutes as well as playback capability for the webinars will enable all members to keep up to date much better.  Now, we’ll need to do time
indexing…(<;

More next week…

Pre-Launch Webinar Minutes – 7 Jan 10

Agenda Items:

1.  ALG WP Email

2.  ALG Blog Manager

3.  What’s Coming Next / Phil’s Rant & To-Do List / Thanks

HAPPY NEW YEAR!!!

1. ALG WP Email - will support any autoresponder, it can be uploaded with unlimited forms, the forms can be used on multiple blogs/pages/posts and it automatically configures the form code to integrate with ALG.

It also now supports “sent via blog” capability, custom From address, custom form name and SMTP protocol.

In order to specify a From address, you must select the actual blog within ALG Blog Manager.  If you don’t do this, the email’s From address will be ALG, which is less than desireable.

2.  ALG Blog Manager - New blog “type” fields available: Lead, Member and Client.

The combined flexibility of Wordpress and ALG allow members to assign entire blogs (easiest) or individual pages or posts (more difficult) within blogs to one or more of the three categories.

For clarity, the Client blog is the one the prospective client is taken to via the links in the free leads emails you send.

Also, the settings in Blog Manager are transferred to the SMTP plugin in Wordpress for emailing.  So, ensure things are set properly in Blog Manager first, before setting anything else.

Phil showed how to create a new email address in your host’s Cpanel and then where to paste the account info in the “Mail” tab in the ALG Blog Wizard.

3.  What’s Coming Next / Phil’s Rant & To-Do List / Thanks -

A. Phil is currently working on a product we all can both contribute to, as well as profit from, called: Insider Lead Generation Secrets.

Technical difficulties arose and Phil lost his connection.  The meeting was subsequently ended.  More next week…