Pre-Launch Webinar Minutes – 28 Jan 10
Agenda Items:
1. Identifying Clients
2. Lead Costing
3. Lead Rules
4. Lead Distribution
5. What’s Coming Next / Phil’s Rant & To-Do List / Thanks
1. Identifying Clients - Phil demo’d via screeenshot how to use Google maps to identify potential clients.
He showed how to extract contact info of potential clients through the map listings. He also showed how the same function can be applied to zip code searches too.
2. Lead Costing - Briefly touched on a couple of settings in the Niche details screen for shared lead pricing.
The principle behind shared leads once again, is: take the cost to generate a lead (via whatever method you choose) and the subtract that amount from the price you can charge for the lead, times the number of clients you can sell the lead to.
Using shared leads, you can charge less for each lead, which makes it more appealing to the clients who buy them, while you still reap full value for each lead.
3. Lead Rules - Phil spent the majority of time on this subject. He demo’d various screens and settings, including the Niche tab and the Rule tab.
He showed how zip code input by the lead, rather than using the drop-down menu with pre-filled locations, will be better all around. He also showed how to use zip codes in the Rules
section.
4. Lead Distribution - Showed the successful delivery of a lead to two different clients within the ALG interface as well as various settings to adjust how this works.
5. What’s Coming Next / Phil’s Rant & To-Do List / Thanks - The product Phil has proposed and has started on, Insider Lead Generation Secrets, was discussed further. As was possible options for collaborating on the creation of the product.
At this point, the slides ended, but discussion of a few issues continued for another 15 minutes or so.
Thanks,
Till next week…