Agenda Items:

1. Niche Selection

2. Domain Name

3. Client Contact

4. Lead Purchase Options

5. What’s Next, Thanks

1. Niche Selection - The suggested sequence of events for establishing a client base is to first target specific clients, then determine the profitability of that niche by generating the  trial leads, factoring the cost of acquisition per lead, and  then figuring out how much each lead can reasonably be sold for.

Obviously, if the client isn’t willing to pay enough for each lead to both offset your costs AND add some profit to your business, it may not be a viable niche.

However, since you’ve done the initial work of setting up the campaign, you may not want to give up on this niche until you’ve tried various paid and non-paid traffic generation  techniques.

In other words, by combining both PPC and SEO, for example, you may be able to reduce your per-lead aquisition costs to a point where you can sell them to clients and still be profitable.

2. Domain Name - When selecting a domain name for lead page sites, client sites or pretty much any other purpose, you can get a huge SEO benefit if you do some keyword research first.

Then buy a domain name with high-quality, high search and/or geo-targeted keywords in it.

3. Client Contact - Registered letters or priority mail are probably the best ways to initially contact potential clients.

While it’s more expensive to mail physical information to prospective clients than emailing them, the response rate will be higher, since unsolicited emails have a fairly low open rate.

Also, keep in mind that you won’t be mailing thousands or even hundreds of letters at a time. If you carefully select the prospects you are interested in working with, your mailings will usually be small and therefore, quite inexpensive.

Remember, as long as you already have your list of prospective clients entered into ALG, you can use the mail-merge function in Word to generate the letters. This technique was covered in previous meetings.

4. Lead Purchase Options - Phil showed two charts that might be helpful with our businesses.

The first was a pricing strategy that included prices per lead coupled with a continuity plan. Membership levels like bronze, silver, gold, etc. were shown.

The second chart was a possible sales tool we can use. It showed the various costs to generate leads for any type of business using the most popular media resources. In this chart, the emphasis is on using the internet as the best option.

5. What’s Next, Thanks -

a. What’s Next - Next week we hope to have Frank as a guest speaker with us. Unfortunately, he was unable to attend today, as planned. He’s an expert in PPC and SEO and has some great insights into our business model and how to use ALG and other tools like Aweber to our great benefit.

Finally, Phil showed us a Lead Gen site (client site) of Nu Media Leads. He showed several pages and said that there are some things they are doing on their site we might want to  emulate on ours.

They’ve been in business since 1998, and even show 45 of their current campaign sites. If you look over these sites, you can see a lot of similarities between them. Again, very good models for how we might design our lead capture sites!

b. Thanks - Thanks as always to everyone for attending. Onward and upward! See ya next week…

Agenda Items:

1.  Lead Quality

2.  Daisy-Chaining

3.  Your List Setup

4.  What’s Next

1.  Lead Quality - Phil went over an optional way to ensure that we increase initial optins and also ensure that only high quality, fully-qualified leads are delivered to clients.

The way to do this is to only require full name, email and zip or postal code entries in the initial optin.  Then, after they’ve confirmed their optin, the confirmation link takes them to a secondary form, where more information is asked for.

This page might offer an even higher quality gift than what the initial form offered to motivate them to complete the form.  So, by asking for a little bigger commitment on their part – like by providing their phone number and mailing address – we are able to fully qualify them for delivery to the client.

After they’ve completed the second form, that’s when the client delivery takes place.  And until they take that secondary action, they won’t be delivered to the client, because after all, the info they have provided so far is not nearly complete enough for most clients.

The good news is that if they don’t complete the second form right away, we can still follow-up with them to ask for more information and possibly provide additional value to them so that they will take that action.

Again, this is optional and just one more way ALG provides flexibility in how each person designs their lead campaigns.

2.  Daisy-Chaining - as mentioned above, having sequential pages, forms and offers is known as daisy-chaining.

Phil went over the various settings and options available for using ALG in this way, using screenshots for clarity.

3.  Your List Setup - Next was an overview of list setup for daisy-chaining within Aweber.

Using screenshots, Phil showed how to set Aweber to automatically unsubscribe someone from the initial list once they’ve subscribed to the secondary, “qualification” list.

He also showed how we can turn off the feature in Aweber that requires leads to confirm their request.  This may be the best way to go for the secondary list, since the leads have already confirmed optin to the initial list.

In other words, turning the secondary list confirmation setting to “off” will prevent a second confirmation email being automatically sent to them, which could possibly be irritating to them.

4.  What’s Next - Next week we hope to have a guest speaker with us.  He’s an expert in PPC and SEO and has some great insights into our business model and how to use ALG and other tools like Aweber to our great benefit. So, try to be here for that!

Agenda Items:

1.  Do It With Style

2.  Style Selectors

3.  Creating Your Pages

4.  Your Mission, Thanks

1.  Do It With Style - Did a quick overview of CSS and style.  Using style coding (CSS) allows our content to display the same across various applications – Wordpress, ALG, our web page editor – as well as multiple browsers.

Not only will having a selection of external style sheets be ideal for consistent page layouts, but also for more rapid overall design of our pages and campaigns.

Keep in mind that additional styling code can be added to individual pages to over-ride the external stylesheet’s input.  This means that we can even further tweak our pages and content with a lot less effort than trying to do it all from scratch each time.

2.  Style Selectors – Showed the built-in WYSIWYG editor in ALG as well as a few key buttons we shoud know about.

a.  Clear Document button - showed screenshot of the button itself as well as the screen that is displayed when you click on it.  This button does exactly what its name indicates – it
clears all the code out of the current page you’re working on.

In case you happen to hit this button accidentally, you can either close the document without saving and then reopen it, which should reveal all the code back in place.  Or, you can hit
the “Undo” button on the top left of the tool bar to reverse the clear document action.

b.  HTML button - This allows you to switch between code view and normal page view.  Helpful for inserting code and for trouble-shooting rendering issues.

c.  Insert Image button - This button opens a menu that looks like a Windows Explorer screen.  From here you can either select from a bunch of existing images in the library, or upload your own.  It allows adjustment of the images, positioning, tagging, etc.

3.  Creating Your Pages - Showed again how to add pages to our blogs and publish them.  Also how to using the newest styling options to make quick work of formatting and layout of pages.

Also went over the various page layouts (formally referred to as formats), which currently include: forms, niches, video pages and more to be added in the near future.

4.  Your Mission, Thanks –

a. Your Mission - If you haven’t done these things yet, they are still the key “To-Do” items you should attend to.  If you need help, schedule a time with Phil to talk on Skype and he’ll be happy to help you work through your challenges.

- Create master blog profile
- Create page templates for master blog
- Get your domains prepared
- Get your clients list prepared
- Get your niches and related niches lists prepared
- Get your blogs list prepared
- Manually install the ALG WP-API plugin on all blogs
- Schedule 1-on-1 with Phil if you haven’t already

b.  Thanks - Thanks for attending, as always. Until next week.

Agenda Items:

1.  Blog Wizard Update

2.  Lead Page Formats

3.  Your Mission, Thanks

1.  Blog Wizard Update - Phil introduced the term “blog profiles” and explained that a profile is the actual information that can be attributed to each blog.  Such as the pages, links,
categories and plugins.  It also includes the URL, username, password, title, subtitle and email contact.

The purpose of using profiles is to enable certain information that is used over and over on different blogs to be quickly cloned, tweaked and then pushed to a specific blog.  This feature is not quite ready yet, but will be soon and will be covered in more detail in future meetings.

He then reiterated how there are now two separate blog wizard interfaces – one for full/initial blog creation and the other for maintenance of existing blogs.

Another addition to the system makes it automatically choose which wizard to display.  That addition is a checkbox entitled: API Installed.  If checked, the interface will display the
tabbed, maintenance wizard.  And if unchecked, the system won’t be able to push anything to a blog, therefore the basic, blog setup wizard will be displayed.

2.  Lead Page Formats - Went over the blog manager and how to create, modify, choose from existing and/or push various pages to our blogs.

He also showed how we can quickly make modifications to our Lead Page Layouts through the improved WYSIWYG interface coupled with the WP-API plugin.

Lots of screenshots were shown that helped explain the process.

He suggested that we just go in and play around with it and get familiar with it.  More improvements to come.

Spoke briefly about a possible JV with LeadPile, where we can sell them our leads and they will auction them off via their service.

Short meeting today.

3.  Your Mission, Thanks –

a. Your Mission –
- Create master blog profile
- Create page templates for master blog
- Get your domains prepared
- Get your clients list prepared
- Get your niches and related niches lists prepared
- Get your blogs list prepared
- Manually install the ALG WP-API plugin on all blogs
- Schedule 1-on-1 with Phil if you haven’t already

b.  Thanks - Thanks as always for attending.  Enjoy the weekend and see you next week.

Agenda Items:

1.  Blog Wizard Update

2.  Lead Page Templates

3.  Your Mission, Thanks

1.  Blog Wizard Update - The meeting began with Phil going over some standard terms used in blogging as well as their definitions and application to our lead gen efforts.

He then reiterated how there are now two separate blog wizard interfaces – one for full/initial blog creation and the other for maintenance of existing blogs.

He explained and showed screenshots of how we can now do complete blog installs entirely from within ALG.  This includes setting up a MySQL database and email account and is possible through ALG connectivity to your Cpanel account via FTP.

2.  Lead Page Templates - Went over templates and the differences between Wordpress page and post templates and ALG Lead Page templates.

The basic difference between them is that ALG templates affect the site-wide layout of the content within Wordpress posts and pages.

To avoid confusion, Phil agreed to refer to ALG templates as Layouts.

Showed screenshots of some options for Lead Page Layouts – with header and navigation, navigation only or header only.

He also showed how we can quickly make modifications to our Lead Page Layouts through the improved WYSIWYG interface coupled with the WP-API plugin.

Reminder: Though you can push virtually all content (themes, plugins, pages, etc.) and changes to your blogs through the ALG interface, in order to do so you first must manually install and activate the WP-API plugin.  Otherwise, there is no way for the ALG interface to communicate with your blog.

3.  Your Mission, Thanks –

a. Your Mission –
- Create master blog profile
- Create page templates for master blog
- Get your domains prepared
- Get your clients list prepared
- Get your niches and related niches lists prepared
- Get your blogs list prepared
- Install the ALG WP-API plugin on all blogs
- Schedule 1-on-1 with Phil if you haven’t already

b.  Thanks - Thanks for attending. See ya next week.