Reputation to Revenue: It's all about lead gen now…or is it?

IDC sees modest increases this year in lead management, sales enablement, and, of course, actual selling . Writ large, it’s a shift from marketing operations and building awareness to generating demand and directly supporting sales

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Reputation to Revenue: It's all about lead gen now…or is it?

Tagged with: directly-supporting • form • idc • initiative-right • Lead Generation • membership • product • same-day • sees-modest • the-service • will-want • year

Filed under: Lead Generation

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