Agenda Items:

1. PPC Setup
2. PPC Ads
3. PPC Output
4. Phil’s Rant/Pep Talk
5. Thanks

1. PPC Setup - Phil went over the PPC Campaign Manager.

He stressed the need to input the exact file name for the blog’s landing page into the related field in ALG.

Also, the campaign name must be the same as the name in your Adwords account for things to work properly.

Selection of the blog is also critical, because the ALG PPC system generates the output links based on the selected blog’s domain name.

In other words, the keyword-rich, niche-specific (hopefully) domain name is automatically incorporated into the output links.

Also, the built-in tracking system within ALG will help to determine the best converting terms in our campaigns, so we can maximize ROI.

2. PPC Ads - Went over the ad fields within ALG and clarified how keyword tokens are used.

They are used to auto-replace certain words within the ads, based upon the exact term the searcher typed in.

Using this sort of technology is what helps us to get high landing page scores and low cost per click rates with only a minimum of work.

3. PPC Output - Phil showed how the PPC Campaign Manager’s output looks (after all required variables are previously input, of course) in the ALG interface and then after being imported into Adwords Editor.

He also showed how the data looked in his Adwords account after being uploaded via Adwords Editor.

Quality scores for all ads were at either 7 or 10 (i.e. all green), without doing anything else, proving that the system does work quite well right now.

4. Phil’s Rant/Pep Talk - We’re all in this together.   And by working together we can maximize our results. We’ve worked hard to get here, so let’s not slow down now. Let’s GO!

5. Thanks - As usual, thanks for attending and for sticking with it. Very exciting times ahead…

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