Agenda Items:

1.  Last Week Review

2.  CPA Networks

3.  Lead Pile

4.  Thank You Page

5.  Next Week

6.  Thanks

1.  Last Week Review - Last week Phil talked about a phone call-back option and a company called Twilio.  The service enables us to contact leads immediately after they optin.

It also offers other options like client and member voicemail calls as well.  More to come on this.

2.  CPA Networks - Phil remnded us that the ALG interface has a CPA manager function.  And while it’s not able to be hooked up to CPA networks directly, it still offers a lot of
functionality.  He showed screenshots of the manager.

3.  Lead Pile - Covered LeadPile as a CPA option and showed several screenshots of his account and the categories available.

This is a good option for backend or subsequent offers to monetize our captured leads and can be built-in to the daisy-chaining approach discussed in previous meetings.

4.  Thank You Page - He showed screenshots of where to put the LeadPile code in our ALG thank-you pages. And also a demo shot of the code appearing via javascript during an exit event.

He also gave a brief example of how to use Amazon to research potential niches.

5.  Next Week - Next week we’ll go over more aspects of lead capture, call-backs and CPA options.

Short meeting today.

6.  Thanks - Thanks for attending. Talk again next week if not before…

Agenda Items:

1.  Mobile Marketing

2.  Google Alerts Content

3.  What’s Stopping You?

4.  Thanks

1.  Mobile Marketing - Phil introduced a new Wordpress plugin he recommends we integrate into the ALG blogs we create.

It’s called Wapple Architect and it’s a free plugin that allows blog owners to provide full functionality for mobile device users.

Mobile marketing is huge and only growing, so it’s just good sense that we would enable our blogs for mobile access.

He showed several screenshots of the settings screens and menu options.

2.  Google Alerts Content - Went over an excellent way to use Google Alerts to help get timely and relevant content ideas for our niche blogs.

Showed how to setup the alert(s) for specific keywords and how to setup the email address the alerts will mail to in CPanel.

He also showed the Wordpress settings screen that allows you to set the blog for posting by email.

Next, Phil showed his new site, CashInOnLocalLeads.com that will be used to sell a Clickbank product he’s working on.

ALG members will be automtic affiliates, of course, and the obvious backend product will be an ALG membership.

More to follow on this topic.

3.  What’s Stopping You? - The easiest explanation of what’s stopping most of us from really tapping into the real power and cash-flow potential of ALG is outside distractions.

Outside distractions result in lack of focus, and lack of focus produces a lack of results.  The windows and siding leads folks as well as Frank, our newest member, have really taken the ball and run with it.  Both are producing leads and doing pretty well with ALG.

Open discussion then took place for a few minutes before the meeting ended.

4.  Thanks - Thanks for attending. Till next week…

Agenda Items:

1.  Guest Speaker Frank Prieto

2.  Thanks

1.  Guest Speaker Frank Prieto - Frank introduced himself and gave some background on himself and his business.

He went over what he’s been doing in the acupuncture niche and how he’s been successful in serving local clients.

Discussion between Frank and Phil took up the bulk of the meeting and several questions from attendees were addressed by Frank.

A quite informative meeting and all thanked Frank for his inputs.

2.  Thanks - Thanks as always to everyone for attending.  Till next week…

Agenda Items:

1. Niche Selection

2. Domain Name

3. Client Contact

4. Lead Purchase Options

5. What’s Next, Thanks

1. Niche Selection - The suggested sequence of events for establishing a client base is to first target specific clients, then determine the profitability of that niche by generating the  trial leads, factoring the cost of acquisition per lead, and  then figuring out how much each lead can reasonably be sold for.

Obviously, if the client isn’t willing to pay enough for each lead to both offset your costs AND add some profit to your business, it may not be a viable niche.

However, since you’ve done the initial work of setting up the campaign, you may not want to give up on this niche until you’ve tried various paid and non-paid traffic generation  techniques.

In other words, by combining both PPC and SEO, for example, you may be able to reduce your per-lead aquisition costs to a point where you can sell them to clients and still be profitable.

2. Domain Name - When selecting a domain name for lead page sites, client sites or pretty much any other purpose, you can get a huge SEO benefit if you do some keyword research first.

Then buy a domain name with high-quality, high search and/or geo-targeted keywords in it.

3. Client Contact - Registered letters or priority mail are probably the best ways to initially contact potential clients.

While it’s more expensive to mail physical information to prospective clients than emailing them, the response rate will be higher, since unsolicited emails have a fairly low open rate.

Also, keep in mind that you won’t be mailing thousands or even hundreds of letters at a time. If you carefully select the prospects you are interested in working with, your mailings will usually be small and therefore, quite inexpensive.

Remember, as long as you already have your list of prospective clients entered into ALG, you can use the mail-merge function in Word to generate the letters. This technique was covered in previous meetings.

4. Lead Purchase Options - Phil showed two charts that might be helpful with our businesses.

The first was a pricing strategy that included prices per lead coupled with a continuity plan. Membership levels like bronze, silver, gold, etc. were shown.

The second chart was a possible sales tool we can use. It showed the various costs to generate leads for any type of business using the most popular media resources. In this chart, the emphasis is on using the internet as the best option.

5. What’s Next, Thanks -

a. What’s Next - Next week we hope to have Frank as a guest speaker with us. Unfortunately, he was unable to attend today, as planned. He’s an expert in PPC and SEO and has some great insights into our business model and how to use ALG and other tools like Aweber to our great benefit.

Finally, Phil showed us a Lead Gen site (client site) of Nu Media Leads. He showed several pages and said that there are some things they are doing on their site we might want to  emulate on ours.

They’ve been in business since 1998, and even show 45 of their current campaign sites. If you look over these sites, you can see a lot of similarities between them. Again, very good models for how we might design our lead capture sites!

b. Thanks - Thanks as always to everyone for attending. Onward and upward! See ya next week…

Agenda Items:

1.  Lead Quality

2.  Daisy-Chaining

3.  Your List Setup

4.  What’s Next

1.  Lead Quality - Phil went over an optional way to ensure that we increase initial optins and also ensure that only high quality, fully-qualified leads are delivered to clients.

The way to do this is to only require full name, email and zip or postal code entries in the initial optin.  Then, after they’ve confirmed their optin, the confirmation link takes them to a secondary form, where more information is asked for.

This page might offer an even higher quality gift than what the initial form offered to motivate them to complete the form.  So, by asking for a little bigger commitment on their part – like by providing their phone number and mailing address – we are able to fully qualify them for delivery to the client.

After they’ve completed the second form, that’s when the client delivery takes place.  And until they take that secondary action, they won’t be delivered to the client, because after all, the info they have provided so far is not nearly complete enough for most clients.

The good news is that if they don’t complete the second form right away, we can still follow-up with them to ask for more information and possibly provide additional value to them so that they will take that action.

Again, this is optional and just one more way ALG provides flexibility in how each person designs their lead campaigns.

2.  Daisy-Chaining - as mentioned above, having sequential pages, forms and offers is known as daisy-chaining.

Phil went over the various settings and options available for using ALG in this way, using screenshots for clarity.

3.  Your List Setup - Next was an overview of list setup for daisy-chaining within Aweber.

Using screenshots, Phil showed how to set Aweber to automatically unsubscribe someone from the initial list once they’ve subscribed to the secondary, “qualification” list.

He also showed how we can turn off the feature in Aweber that requires leads to confirm their request.  This may be the best way to go for the secondary list, since the leads have already confirmed optin to the initial list.

In other words, turning the secondary list confirmation setting to “off” will prevent a second confirmation email being automatically sent to them, which could possibly be irritating to them.

4.  What’s Next - Next week we hope to have a guest speaker with us.  He’s an expert in PPC and SEO and has some great insights into our business model and how to use ALG and other tools like Aweber to our great benefit. So, try to be here for that!