Agenda Items:

1.  Leads2Profits Intro
2.  What’s Next / Phil’s Rant

1.  Leads2Profits Intro – Phil introduced Steve Winum of Leads2Profits.com.  Steve was in attendance, but didn’t have a microphone, so he mostly just listened.

Phil discussed how Leads2Profits is a well-established company with existing relationships with several large retailers like Home Depot, Champion and Sears.

He showed two example lead capture pages they use – for window installers and pool builders.  Each offered an opportunity for a prospective lead to have several window installers or pool contractors bid on a particular job.  This means the leads are sold to more than one client.

He then discussed how ALG members may be able to join Leads2Profits as “affiliates” of sorts.  Leads we generate would be appended with our unique affiliate ID before being sent to the central ALG account, so we get credited (and paid) appropriately.   Essentially, we simply promote our unique URL.

This type of opportunity will allow us to capitalize on Leads2Profit’s existing infrastructure, which would dramatically reduce the setup time and costs for ALG members.  In other words, this may be the best and fastest way for us to be in the “profit zone” for lead gen.  More to follow as things develop.

2.  What’s Next / Phil’s Rant – Lead Delivery: Phil is developing an XML and RSS application programming interface (API) that will be used for assured lead delivery.

XML allows a pass-through function of lead data to outside sources.  RSS delivers lead data via the web (with an RSS reader).  Both methods get around the inherent unpredictability of email delivery.  And both options allow the data to be auto-delivered to a call center that may be employed to close leads.

Additional discussion included the proprosed process of how we would contact potential clients with free sample leads.

Obviously, we don’t want to spam them, so only a single message can be sent, until they take the required action.  If the potential client clicks the link in the email message, they are also activating their ALG account.  And once they activate, the ALG member receives an email message (or XML / RSS in the near future) notifying them.  If the client doesn’t activate, no further messages are sent.

Additional discussion ensued, including a possible way to avoid cold-calling, while increasing the probability of potential clients opening their approach email message.  That is to simply call the potential clients after-hours and leave a personal message telling them to look for the email you just sent.  Also, a quick intro and explanation might increase the response rate.

Agenda Items:

1.  Thank-You Page Clients
2.  Client E-Mail Messages
3.  What’s Next / Phil’s Rant

Using DimDim conference room for the first time.  There were a few glitches, but it seemed to work well overall.

1.  Thank-You Page Clients – Phil briefly went over the various functions and settings for the pre-selected client lists.

As mentioned in the last meeting, the client list generated by the lead will be based on ALG member’s preferences, i.e. keywords, zip code, city, etc.

So, not only will the thank you page have the ability to display and rotate relevant ads, but also to notify the lead that several potential clients have been contacted on their behalf.

Of course, for this to work properly, ALG members must input multiple client names, etc., so that the leads will be provided more than one choice.

Also, if leads are sold to more than one client, they can be sold for slightly less than full “retail”, while generating more revenue overall.

2.  Client E-Mail Messages – Phil showed an example approach email letter that can be modified as required.

This email message is one method to get our foot in the door of potential clients.  It offers them free leads on a trial basis.

If they like the quality and conversion of the leads, they will then be offered to sign-on as an official client.  If they agree, terms can be worked out from there.

3.  What’s Next / Phil’s Rant – Identify and enter enough clients into ALG so that the ID Client Count feature will work.

Also, identify appropriate affiliate opportunities to be used/rotated on your Thank You pages.

Finally, create blog content that can be compiled on-the-fly into a custom PDF.

Agenda Items:

1. ALG Plugins Overview
2. Plugins Installation / Updating
3. Plugin Configuration
4. ALG Lead Generation Blog Update
5. What’s Next / Phil’s Rant

1. ALG Plugins Overview – Phil went over the five (soon to be six) WP plugins he designed.

Each will be officially named with a prefix of WP. So, the current five are:

A. WP-Forms Manager – Provides interface where users can manage the various interchangeable forms on capture pages, blogs, etc.

B. WP-Validate – The new lead capture field validation plugin that excludes javascript.

C. WP-Page Link Manager – Provides various page appearance controls.

D. WP-PDF – Provides custom, personalized, on-the-fly PDF creation from existing blog content.   This is especially powerful now that Aweber’s policy has changed, allowing a direct download link to a PDF on optin confirmation.

E. WP-Remote Leads RSS – Provides a way to distribute leads to clients via RSS, rather than email.

The sixth plugin (coming soon) will be WP-Personalize, which allows users to personalize pages and posts in their lead blogs.

Very soon Phil will make these plugins available through the Wordpress plugins library.  To activate and use them, bloggers will have to register with ALG (much like the MaxBlogPress biz model).  Further details to follow.

2. Plugin Installation / Updating – Plugins are now available through the ALG members blog.  Zip files, release notes, and tutorials on how to use them will all be accessible there.

3. Plugin Configuration – Phil demo’d the interface screens and configuration tips for the WP-Validate and WP-PDF plugins.

4. ALG Lead Generation Blog Update – The blog will now include the member resources like ALG training, PPC training, Lead Gen videos, etc. that used to be in ALG University.

This site will now have both public and private, members-only sections.

5. What’s Next / Phil’s Rant – Thank You page updates:  New features to include option to provide identified clients count (IDCC).

This feature automatically lists the applicable clients for each individual lead, based on the relevant fields (like zip) they complete in the capture form.

It will also provide option to email potential clients trial leads as well as an ad rotating function that displays ads relevant to the lead’s selections, keywords, etc.

To Do: Identify and enter enough clients into ALG so that the ID Client Count feature will work. Also, identify appropriate affiliate opportunities to be used/rotated on your Thank You pages.   Finally, create blog content that can be compiled on-the-fly into a custom PDF.

Advanced Lead Generation provides an easy-to-use graphical user interface that simplifies the management of a large number of niche sites and clients.

Here at Advanced Lead Generation, we strive to exceed our members expectations. Advanced Lead Generation University is part of our continuing effort to maintain that trend. We fully appreciate your intention to be successful online and it is our intention to do everything possible to make sure you are not disappointed.

Earning online can be extremely difficult, but with a proven business model like lead generation and a support system like our, your success if virtually guaranteed.

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Regards,

{FIRST_NAME} and Gerry

Admin Advanced Lead Generation

Agenda Items:

1. SEO and Traffic Report For NH-Dental Blog
2. Forms Update

1. SEO and Traffic Report – Phil showed the SEO results he has gotten from his dental blog by submitting articles.

He also showed his Google analytics stats as a result of achieving first page ranking on Google.

It’s obvious that with just a little SEO work in the right areas, Wordpress blogs can rank very highly in search engine results.  Thereby providing us with free traffic, free leads and essentially, free money from our clients.

2. Forms Update – Phil gave a brief overview of the changes in how forms will be managed.

Eventually, having a way to simply copy and paste Aweber form code into the ALG system or WP Forms Plugin will allow for much faster form creation, editing and uploading.

Also, Phil tweaked the code to have mis-filled or un-filled fields turn red, so as to alert the lead of the error(s).

Short meeting today – that’s all till next week!