Agenda Items:

1.  Getting Clients

2.  WP Page Templates

3.  Client Postcards

4.  What’s Next, Phil’s Rant, Thanks

1.  Getting Clients - Phil went over the steps we’ve been working on to get clients.  They are:

a. Identify clients via PPC ads
b. Enter them into the ALG system
c. Setup your client blog
d. Generate trial leads for clients
e. Follow-up with clients

He explained his recommended process and included screenshots of some of the PPC ads and one of the sites they lead to.

2.  WP Page Templates - Showed screenshots of updated and improved dental page templates.

He also showed the various menu configurations/displays now possible within Wordpress, as well as how the personalization function looks on an actual page.

Phil said he’s going to help each of us to get everything set-up properly and working.

3.  Client Postcards - Postcards should be used to introduce ourselves, not to try and sell.

Phil is working to get the ALG system configured to allow us to download a CSV file with all the mailing info that we can upload to a postcard site.  He’s currently researching mailing
services.

4.  What’s Next, Phil’s Rant, Thanks -

a.  What’s Next - Phil asked attendees to have two domains for their lead Gen business.  One for the lead capture site and the other for the client access to the leads.

All are asked to meet with Phil ASAP and he’ll help us get the final pieces in place.

If you haven’t already, research and enter into ALG a list of potential clients info who you’ll mail your postcards to.

After you’ve done that, you can generate the CSV list to be used with an online printing & mailing service, so that you can start contacting your prospective clients.

b.  Phil’s Rant - Your mission: get your domains prepared, install Wordpress on both domains, install the ALG WP-API plugin in each blog, schedule a 1 on 1 with Phil.

c.  Thanks - as always, thanks for sticking with ALG!  Lesser beings would have bailed by now! We’re definitely on the home stretch now…

Phil used the last few minutes of the meeting to do a live screen-sharing demo of a few things he had previously spoken about.

Agenda Items:

1.  Live Demo

1.  Live Demo - After some technical difficulties, Phil managed to get everyone on both Skype and YuuGuu, for a live walk through and demo of new ALG screen views and functions.

Due to the size difference between the recording screen and the display screen, some portions of the presentation are not fully visible during playback of the webinar.

Since we were all live on Skype, it was also an excellent Q and A session.

Agenda Items:

1.  New ALG Look

2.  To-Do List

3.  Control Panel

4.  Menu Update

5.  What’s Coming Next / Phil’s Rant & To-Do List / Thanks

No video today, due to live demo.

1.  New ALG Look - Phil demo’d via screeenshot the updated look of the ALG interface.

2.  To-Do List - A newly added feature, the To-Do List Tab within the main Control Panel screen, provides visual feedback to members as to their progress on a project or campaign.

3.  Control Panel - Showed the changes within the Control Panel.  It’s been updated and trimmed down to display ONLY the main options, applicable across the entire system.

4.  Menu Update - Also showed how the Menu options now include all the other functions not covered by the Control Panel features.  These are the functions to set for specific campaigns and niches and are not system-wide.

5.  What’s Coming Next / Phil’s Rant & To-Do List / Thanks – At this point, Phil asked attendees to login to ALG for a live walk-through demo. He took us through an overview of the changes and new layout of the various interface screens.

Meeting concluded after a brief Q and A.

Till next week…

Agenda Items:

1.  Identifying Clients

2.  Lead Costing

3.  Lead Rules

4.  Lead Distribution

5.  What’s Coming Next / Phil’s Rant & To-Do List / Thanks

1.  Identifying Clients - Phil demo’d via screeenshot how to use Google maps to identify potential clients.

He showed how to extract contact info of potential clients through the map listings.  He also showed how the same function can be applied to zip code searches too.

2.  Lead Costing - Briefly touched on a couple of settings in the Niche details screen for shared lead pricing.

The principle behind shared leads once again, is: take the cost to generate a lead (via whatever method you choose) and the subtract that amount from the price you can charge for the lead, times the number of clients you can sell the lead to.

Using shared leads, you can charge less for each lead, which makes it more appealing to the clients who buy them, while you still reap full value for each lead.

3.  Lead Rules - Phil spent the majority of time on this subject.  He demo’d various screens and settings, including the Niche tab and the Rule tab.

He showed how zip code input by the lead, rather than using the drop-down menu with pre-filled locations, will be better all around. He also showed how to use zip codes in the Rules
section.

4.  Lead Distribution - Showed the successful delivery of a lead to two different clients within the ALG interface as well as various settings to adjust how this works.

5.  What’s Coming Next / Phil’s Rant & To-Do List / Thanks - The product Phil has proposed and has started on, Insider Lead Generation Secrets, was discussed further.  As was possible options for collaborating on the creation of the product.

At this point, the slides ended, but discussion of a few issues continued for another 15 minutes or so.

Thanks,

Till next week…

Agenda Items:

1.  Capture Process – Steps and Setup

2.  What’s Coming Next / Phil’s Rant & To-Do List / Thanks

NOTE: There were technical difficulties part way into the presentation as well as at the very end.  There is about a two minute period where the presentation is inturrupted, but it picks back up after that. The end is also cut short by a minute or two.  Sorry for the inconvenience, you know how technology can be…

1. Capture Process – Steps and Setup

The goal for the ALG system is to have almost totally automatic lead qualification and delivery.  We are essentially there now.

STEPS:

Lead Captured: Leads are stored in the Lead Blog, ALG and Aweber.

Client Delivery: When the prospective client clicks on the link within the confirmation message, they are directed to the download page simultaneously with becoming a client.

Member Message: Unless set to the off position, the ALG member will receive an email notice of each new optin.

SETUP:

Phil went over the various settings within ALG for blog publishing and capture page selection.

The Capture Pages list is available from within the Blog Lead Page list.

He also showed the Aweber interface and spoke about the two new required Custom Fields that we’ll need to add: leadpage_id and dp. DP stands for download page.

These two custom fields work in conjunction with the unique_id field to ensure all systems work properly with each other.

Of course, the first_name, last_name and email fields are really all that are necessary to capture leads, but by using all of them together, the full power of the synergy between ALG,
Wordpress and Aweber can be realized.

2.  What’s Coming Next / Phil’s Rant & To-Do List / Thanks

Phil updated the custom PDF plugin he created.  It now has a dropdown menu that allows members to choose between five content sources for the delivery PDF – PDF, HTML, pages, posts and categories.

The product Phil has proposed and has started on, Insider Lead Generation Secrets, was discussed further.  As was possible options for collaborating on the creation of the product.

Dropbox.com was proposed for central storage and sharing and Google docs was suggested for mass, on-the-fly editing of the document.  More to follow as things develop.

Lost audio at this point, so had to end the webinar.

Till next week…